Recognizing the myCricket app's challenges, including low usage, underperforming app store ratings, and software bugs, we acknowledged the pressing need to elevate its position in the competitive app store marketplace. As a response, I took the lead in assembling a team of skilled designers and developers to devise a comprehensive roadmap. Our objective was to address customer feedback and bring the app up to par with industry standards, with a clear vision of making it an industry-leading application.

Throughout this transformative journey, we prioritized customer-centric improvements and meticulously addressed the reported issues. By incorporating cutting-edge design principles and the latest industry best practices, we elevated the user experience to new heights. Additionally, our agile development approach enabled us to efficiently resolve software bugs and deliver regular updates to enhance performance and stability.

With a united focus on customer satisfaction and innovation, our collaborative efforts resulted in a myCricket app that not only met industry expectations but surpassed them. The updated app experienced a surge in user engagement, significantly improved app store ratings, and established a reputation as a top-performing and customer-beloved application within the marketplace.

** User Experience Design by Jose Delgado - my role was product owner leading the team, collaborating on feature design, securing capital funding, ensuring team meets objectives and delivering value back to the business.