Associate Director User Experience
Cricket Wireless  |  AT&T — 2022 - Present

Led the Design Strategy Team in creating Cricket’s inaugural design system, conducting UX evaluations, providing improvement recommendations, and researching best practices to shape present and future digital strategies. 

• Introduced Cricket’s design system, fostering a cohesive user experience.

• Defined UX and design best practices to guide working teams effectively.

• Revamped Cricket Wireless’ website architecture for improved SEO, increased traffic, and enhanced engagement.

Product Owner - myCricket App
Cricket Wireless  |  AT&T — 2018 - 2022

Led a highly skilled agile team to deliver groundbreaking solutions for the myCricket mobile application.

• Crafted a strategic roadmap resulting in a 20% boost in login success and a 31% increase in payments.

• Incorporated user feedback into every stage of the app’s development, leading to an average star rating of 4.5+.
  

Associate Director User Experience
Cricket Wireless  |  AT&T — 2016 - 2018

Led a high-performing team in successfully redesigning the myCricket application, aligning with modern standards and ensuring scalability for future growth.

• Fostered an innovative and collaborative culture, driving results throughout the redesign process.

• Revamped the myCricket Application, meeting accessibility standards, aligning with business objectives, and achieving
  a 233% increase in user adoption.
  

Senior Design Lead
Cricket Wireless  |  AT&T — 2013 - 2016

Pioneered innovative visual solutions for Cricket Wireless, elevating user engagement and satisfaction.

• Implemented a mobile-first strategy, resulting in a 67% increase in website traffic and revenue growth.

• Implemented strategic enhancements to the global navigation system, resulting in significant improvements to conversion rates and overall performance.

Art Director
Ogilvy & Mather — 2010 - 2013

Managed globally recognized loyalty programs (Priority Club Rewards, British Airways) with success in engaging diverse audiences worldwide.

• Crafted compelling CRM campaigns that spanned multiple languages, resulting in remarkable increases in booking rates for IHG’s & British Airways’ extensive product line.

• Established high standards, efficient workflows, and optimized productivity for exceptional results.

Art Director
Freelance Self-Employed — 2009 - 2010

Delivered exceptional digital experiences for esteemed Atlanta agencies (LBI Interactive, Definition 6, Moxie, Ogilvy & Mather, RealView TV, Velvet Sun Builders), showcasing versatility and expertise.

• Exemplified excellent project management skills, delivering on time, within budget, and exceeding client expectations.

• Fostered strategic client relationships, enhancing digital presence for notable brands (Goody, Calphalon, Dymo, Bayer Crop Science, Coca-Cola, GE, Aflac, and more).

Senior Graphic Designer
Matlock Advertising & Public Relations — 2007 - 2009

Demonstrated exceptional brand stewardship, effectively reaching African American markets for esteemed clients (BMW, Chase, Nationwide Insurance, Publix).

• Exhibited outstanding leadership, orchestrating successful photoshoots, providing clear direction, spearheading new business pitches, and coordinating team members for timely project completion, exceeding client expectations.

AD Designer
The Sunday Paper — 2005 - 2007

Led and effectively managed the AD Department, ensuring quality assurance and seamless operations. 

• Spearheaded the creation of impactful and engaging advertisements, including both new and spec ads, while also overseeing their placement on a week-to-week basis.