Empowering Designers and Developers to Deliver Seamless, Consistent Digital Experiences

Orchestra, Cricket Wireless' first-ever design system was established to address the challenge of inconsistent visual identity across all digital experiences. By empowering designers and developers, Orchestra ensures a seamless and consistent customer experience like never before.

  • Built and led a brand new team of designers and developers from the ground up

  • Created guiding principles, governance process, feedback loops to ensure consistent usage

  • Established design system libraries - Foundations, Web & App Components

  • Aligned design standards across design, development and accessibility teams

  • Educated employees, peers and senior leadership on the value of design

Key Accomplishments

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myCricket App Redesign