Jeremy Dickens
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myCricket App

Lead a team of user experience designers, visual designers and content strategists through the redesign of the myCricket application to align with core business values, current desktop account maintenance application, strategic brand initiatives and accessibility requirements.

Provided creative direction and user experience direction throughout lifecycle. Supported new project initiatives by communicating business value to C-class executives. Partnered with cross functional groups to align with business goals.

Creative, user experience and Business strategy direction by Jeremy Dickens. Designs by Jose Delgado and Heather Dickens. User Experience by Maclan Sinclair and Lizanne Wheeler. Content Strategy by Andria Mapp.

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 Leveraging native Android and iOS functionality allowed us to quickly make decisions regarding overall layout, user flows and patterns to engage our customers and drive overall conversions.

Leveraging native Android and iOS functionality allowed us to quickly make decisions regarding overall layout, user flows and patterns to engage our customers and drive overall conversions.

 Capturing all of the varying account statuses was critical in keeping customers engaged, decreasing customer care contacts and communicating to our our users.

Capturing all of the varying account statuses was critical in keeping customers engaged, decreasing customer care contacts and communicating to our our users.

 Creating an app that complied with Web Accessibility Standards allowed us to not only create an app that looked visual appealing it also allowed us to appeal to our customers that have disabilities covering the visually impaired to hearing impaired.

Creating an app that complied with Web Accessibility Standards allowed us to not only create an app that looked visual appealing it also allowed us to appeal to our customers that have disabilities covering the visually impaired to hearing impaired.

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 Guiding user through our primary app function of making a payment was critical to our success. By deliberately choosing to add more screens versus a long scrolling page, we increased and sustained our conversions to over 90%.

Guiding user through our primary app function of making a payment was critical to our success. By deliberately choosing to add more screens versus a long scrolling page, we increased and sustained our conversions to over 90%.