Leveraging native Android and iOS functionality allowed us to quickly make decisions regarding overall layout, user flows and patterns to engage our customers and drive overall conversions.
Capturing all of the varying account statuses was critical in keeping customers engaged, decreasing customer care contacts and communicating to our our users.
Creating an app that complied with Web Accessibility Standards allowed us to not only create an app that looked visual appealing it also allowed us to appeal to our customers that have disabilities covering the visually impaired to hearing impaired.
Guiding user through our primary app function of making a payment was critical to our success. By deliberately choosing to add more screens versus a long scrolling page, we increased and sustained our conversions to over 90%.