Jeremy Dickens
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Cricket Smartphones

Designed Cricket Wireless' smartphones page template to enable our transition to a responsive framework, align with consumer insights and the majority of traffic coming from mobile devices.

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 Translating our entire device portfolio into a template that will accommodate a vast array of devices, pricing, colors and compare functionality proved challenging. Aligning to a predetermined grid, at the time we were using a 960 grid system to align with our Bootstrap development platform, was decided as it easily allowed us to transition to mobile with ease.

Translating our entire device portfolio into a template that will accommodate a vast array of devices, pricing, colors and compare functionality proved challenging. Aligning to a predetermined grid, at the time we were using a 960 grid system to align with our Bootstrap development platform, was decided as it easily allowed us to transition to mobile with ease.

 Each device section needed to have it’s owned contained functionality such as color swatches, filters and compare features. Since we were aligning to our enterprise product catalog we needed to isolate each device area and control the user experience for each device to make the shopping aspects more enjoyable for our customers.

Each device section needed to have it’s owned contained functionality such as color swatches, filters and compare features. Since we were aligning to our enterprise product catalog we needed to isolate each device area and control the user experience for each device to make the shopping aspects more enjoyable for our customers.

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