Jeremy Dickens
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British Airways

Worked alongside a team of content strategists, client partners and creative directors to develop and maintain CRM campaigns for British Airways’ rewards programs.

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 Partnering with a content strategist under the direction from my creative director, we supported British Airways’ CRM campaigns to entice customers to purchase airfare, sign up for credit cards with added bonus points or take advantage of various promotions through emails.  The hardest part of the campaigns was how do we make loyalty points tangible. We always landed with that it is not about getting points, but what you can do with those points that made them tangible.

Partnering with a content strategist under the direction from my creative director, we supported British Airways’ CRM campaigns to entice customers to purchase airfare, sign up for credit cards with added bonus points or take advantage of various promotions through emails.

The hardest part of the campaigns was how do we make loyalty points tangible. We always landed with that it is not about getting points, but what you can do with those points that made them tangible.