One of our biggest challenges when redesigning our global navigation was considering what our most important pages were and what our customers needed to access the most. Surfacing a predictive search design, sub navigation and easier access for current customers was a top priority along with secondary navigation items that you see bordering the top level of the nav.
Aligning with our company’s brand mission statement, I partnered with our content strategy team to add a little bit of fun when adding items to the Cart.
Translating a complex navigation structure to a mobile framework proved challenging as we needed to make some decisions regarding how we were going to approach mobile. We landed on utilizing the controversial hamburger menu to house all of our menu items with drop downs to support sub navigation pages.
We also ensured that the cart messaging was translated over to our mobile frameworks.